Running a business is really difficult

It's important to not just moan but to appreciate the challenge

Running a business is hard. Anyone who's ever signed off a payslip knows that. Every day, you think about money. Every day, you check the bank account. And the more people you employ, the more the weight grows. Because it’s not just about turning a profit, it’s about making sure there’s enough cash flow to pay the wages of people whose mortgages depend on you. That responsibility is all-consuming.

Celtic is no different. In fact, it might be worse. Because unlike most businesses, Celtic is also a cause. A community. A legacy. It’s both deeply personal and ruthlessly commercial.