There is a perception among some fans that Celtic are awash with cash (because, well we sort of are). We hear it all the time. "We sold Jota for £25m," or "We made millions in the Champions League," and “look at the money in the bank and no Kyogo replacement.” But strip away the headlines and dive into the data, and a much more nuanced picture emerges. One that shows a club operating in a uniquely Scottish paradox: living in a hyper-inflated football economy, while being tethered to a deflated domestic one.
Looking at Celtic's declared revenues from 1995 through to 2024, it’s clear how much of our income swings with success on the pitch, particularly in Europe. From a mere £8.7 million in 1995, the club's revenues rose steadily through the Martin O'Neill years, the Champions League group stages, and the knockout adventures under Gordon Strachan. In nominal terms, the club now regularly posts revenues in excess of £100 million, peaking at over £130 million in 2023.
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